I decided to switch back to using WordPress as my blogging platform this May. At the same time, I also took the decision of removing Google Analytics (GA) from my blog. I wasn’t sure if it was a good idea. So, I thought I’d remove GA for a few months and see if I miss its value.
I used GA primarily to identify which posts attracted the most readers and calculate the bounce rates. After a while, I felt like I didn’t really need this information, since, I wasn’t really doing anything with it. I just wrote about things that I thought were interesting. I was never motivated by my blog’s user engagement, to write about topics I wasn’t interested in.